• Become a designer
• Focus on creativity and innovation
• Become people-oriented
• Learn how to work with others
• Extend personal skills and knowledge
• Foster a new generation of designers and leaders for the 21st century
• Advance usability, usefulness, sustainability and feasibility
• Solve hard and complex problems that naturally lead to interdisciplinary solutions
• Teach human-centered design thinking and its applications 
• Learn to take risks